For the second collaboration with Zandra Rhodes, I directed and photographed the campaign inside her London apartment — a space full of her textiles, art, and personality. The setting gave the images a vibrant, intimate tone that reflected her creative world.

Zandra wore the socks she designed, grounding the campaign in a real connection between designer and product. The final assets were used across CRM, social, paid, and a featured editorial interview on the Happy Socks site.