Hi, I’m Greg –
an art director & designer based in Stockholm.

I help brands turn bold ideas into stories that actually stick. Whether it’s dreaming up a surreal campaign world, directing a shoot, or building a seamless digital experience, I’m all about making work that feels as good as it looks, emotionally engaging, strategically sharp.

With a background in photography and a Master’s in Interaction Design, I bring both visual instinct and systems thinking to everything I touch. I’ve led global campaigns for iconic brands across Europe and the US, and I thrive most when I’m collaborating with writers, strategists, and developers to bring big ideas to life.

Lately, I’ve been integrating AI tools into my workflow (hello, lightning-fast moodboards and hyperreal mockups), not to replace creativity, but to make more room for it.

If a project is purposeful, playful, and a little unexpected, I’m in!