This campaign brought together Happy Socks’ colour-driven identity and Wrangler’s Western roots to reimagine rodeo culture with a graphic, fashion-first edge. Shot in a stylised studio setup, the visuals mixed bold styling with movement and character.

I art-directed the shoot, guiding the photographer, models, and videographer to shape the tone on set. I then led the creation of digital assets across e-comm, social, CRM, and paid — keeping the visuals sharp and consistent throughout the launch.