I worked with Vivo Life to evolve their visual identity across packaging and supporting brand assets. The goal was to improve clarity, lifestyle appeal, and shelf presence. My role included product photography, layout design, and creating print-ready files for a range of wellness products.

The packaging needed to balance function with feeling. It had to deliver key nutritional information while still reflecting the brand’s energetic, plant-based ethos. I refined the visual tone across formats, using subtle shifts in colour, type, and composition to create a system that felt confident, clean, and consistent with the brand’s values.