The solids campaign at Happy Socks was a chance to strip things back and let the product speak. We treated solid colours like fashion staples and built the visuals around light, texture, and sharp styling. The tone was direct and elevated, giving basics a bolder presence.

I worked on set with the creative lead, photographer, videographer and styling team, helping shape the mood and visual pacing. I also lead the digital assets for launch, keeping the campaign visually clean but graphic, with a cohesive feel across all platforms.