Launched for FW24, this campaign took cues from punk culture—mixing graphic energy with stripped-back styling to create something bold and irreverent. I helped shape the concept with the creative lead and directed the shoot, working closely with the photographer and stylist to keep the tone raw but playful.

I produced a full set of assets across e-commerce, CRM, and paid. From homepage takeovers to email flows, I adapted the visuals to feel consistent and impactful across every channel while holding onto the campaign’s rebellious tone.