This campaign imagined a surreal world where two iconic shapes — socks and Crocs — collided in a playful, dreamlike space. We used bold colour, oversized props, and VFX to build a bright, elastic atmosphere around the product.

I developed & led the campaign from the original concept, storyboarding, directing, to post-production, and led the team in delivery of digital launch assets across e-comm, paid,
and CRM.